CHALLENGe
The ongoing labor market shortage is one of the greatest challenges to organizations across the globe. They’re fighting for new talent, offering bonuses and cars, and paying off student loans as incentives. But what if they focused more on making their recruitment process and workplace more inclusive? For Diversity Week 2023, our team created an awareness campaign, UNSEEN, to showcase the importance of acceptance, equality, and inclusion in the workplace.
SOLUTION
Through a series of digital and out-of-home posters, we highlighted the discrimination and hardship many people face in the workplace. The goal was to raise awareness and spark conversation around inclusion, which isn’t just good for people but for business too. Safe, open workplaces are more likely to attract and retain employees.
