cda
CHALLENGE
Leading up to the Dutch general election in 2023, the CDA, a centrist party, needed a quick turnaround on an election campaign that would build their awareness and credibility across the Netherlands. We defined the creative direction and concept of this campaign and produced the required material to broadcast it to the public.
Solution
We defined the creative direction and concept of this campaign and produced the required material to broadcast it to the public. Drawing inspiration from their central position on the political spectrum, we crafted a visual system that paired split imagery with headlines positioned in the middle of each piece of collateral. This represents balance and a central grounding, showcasing the CDA as a party for everyone. As part of the campaign, we created out-of-home flyers and candidate posters, as well as social media banners. The numbers showed that this campaign far outperformed their previous ones.
