CHALLENGE

Leading up to the Dutch general election in 2023, the CDA, a centrist party, needed a quick turnaround on an election campaign that would build their awareness and credibility across the Netherlands. We defined the creative direction and concept of this campaign and produced the required material to broadcast it to the public.

Solution

We defined the creative direction and concept of this campaign and produced the required material to broadcast it to the public.  Drawing inspiration from their central position on the political spectrum, we crafted a visual system that paired split imagery with headlines positioned in the middle of each piece of collateral. This represents balance and a central grounding, showcasing the CDA as a party for everyone.  As part of the campaign, we created out-of-home flyers and candidate posters, as well as social media banners. The numbers showed that this campaign far outperformed their previous ones.

banners & posters

200 +

views

0 mln

"Blueyse was an essential partner of ours during the 2023 elections for the House Of Representatives. We chose Blueyse because you could count on Julie and her team’s honest and sincere opinion and advise. Blueyse presented a refreshing concept that we implemented for all our content. With this creativity, our strategy came to life. The posters, flyers, and online banners were seen by millions of people. During the campaign, we could always get in touch with Julie and act quickly. We could always count on a quick production."

Thijn van Veghel

Head of Communications, CDA

CHALLENGE

Solution

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