Our name Blueyse is inspired by the Blue Ocean strategy. We strive to disrupt and realize change for the better in innovative, inclusive ways. “yse” is from analyze. Our initiatives, strategies, and campaigns are data informed.

About
Blueyse

Blueyse is a Strategic Creative Agency on a mission to realize dreams and societal change. We build strong, human-oriented, inclusive brands.

We’re here to redefine the way of doing business. We’re here for the changemakers. We’re here for the brands that are ready to leave a lasting impact. 

We are part and supporter of the UN Global Compact and signed the Women’s Empowerment Principles.

About
the founder

Julie Hemels-Hoff, a young, queer woman entrepreneur, is the visionary founder and CEO of Blueyse, an strategic creative agency. With a drive for breaking barriers and promoting diversity, equity, and inclusion, Julie is determined to revolutionize the creative industry.

Hailing from the Netherlands, Julie took the reins of her father’s business three years ago and transformed it into a powerful force for positive change. Today, Blueyse is making significant strides in empowering companies and organizations worldwide to embrace inclusion and amplify their impact on global and local communities.

Leadership team

Erika Harriford-McLaren - CCO Blueyse
Erika Harriford-McLaren

COO

Paul Hoff - Account Director Blueyse
Paul Hoff

Account Director

David Price - Creative Director Blueyse
David Price

Creative Director

Julie Hemels-Hoff - CEO Blueyse
Julie Hemels - Hoff

CEO & Founder

We are on a mission to realize dreams and societal change

Skip to content