The Outside World is a consulting and research organisation based in The Netherlands and New York City. They assist companies in aligning with what is going on in today’s fast-changing society. The company was launched on the 28th of August 2023. Their wish was to generate some online traction around the launch.
We created LinkedIn campaigns with various ads targeting their preferred audience of larger organization located in Europe and New York City. In total, 34 ads were live containing different animations and captions. We reached over 87.000 people.