about

Algemeen Burgelijk Pensioenfonds (ABP) is one of the largest pension funds in The Netherlands. Together with ftrprf, we made sure this great documentary reach as many people as possible.

Solution

The inspiring documentary ‘Ontmoetingen’ was part of the campaign ‘ABP 100 jaar’. Ten people, each from a different generation, travelled through The Netherlands. They talked about their dreams, worries, and ambitions for The Netherlands of the past, now, and later. Learn more about the ‘ABP 100 jaar‘ campaign.

Through social media campaigns, we reached a broad audience. The campaigns were active on Instagram, Facebook, and LinkedIn. For each channels, we made different copy and visuals to suited best for that format. 

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