Privacy Policy – Blueyse B.V.

This Privacy & Cookie Policy explains how Blueyse B.V. (“we”, “our”, or “us”) collects, uses, discloses, and protects your personal data when you use our website: https://www.blueyse.agency (the “Service”). We are committed to ensuring your data is handled in accordance with the General Data Protection Regulation (GDPR) and the Dutch Telecommunications Act (Telecommunicatiewet). If you do not agree with the terms of this policy, please do not access or use our website.

1. Who We Are

Controller: Blueyse B.V.Utrechtseweg 15, 3811 NA Amersfoort, The Netherlands

KvK Number: 39066893
Email: info@blueyse.nl
Phone: +31 6 2267 1908

2. What Personal Data We Collect

We may collect and process the following types of personal data:

• Name
• Email address
• IP address
• Browser user agent
• Chatbox form content
• Whitepaper download form content
• Cookie identifiers and preferences
• Any information voluntarily submitted via contact forms

3. Legal Bases for Processing

We process your personal data under the following legal bases:

• Consent – for marketing and non-essential cookies
• Legitimate interest – for spam prevention and service optimisation
• Contractual necessity – where you enter into an agreement with us
• Legal obligation – to comply with laws or court orders

4. How We Use Your Information

We use your data for the following purposes:

• To respond to contact requests
• To manage cookies and preferences
• To provide marketing or promotional materials (if you have opted in)
• To improve website functionality and user experience
• To collect customer comments, feedback, and improve our services
• To fulfil legal or regulatory obligations

5. Comments

If you leave comments on our website, we collect the data you enter, along with your IP address and browser user agent string to detect spam. Your email hash may be used by Gravatar to display an avatar. Gravatar Privacy Policy: https://automattic.com/privacy/

6. Cookies and Tracking Technologies

We use cookies to personalise your experience, analyse traffic, and support embedded content.

Types of cookies:

• Essential: Required for site functionality
• Analytics: Help us understand user behaviour (e.g., Google Analytics, anonymised)
• Marketing: Used only with your consent

You can accept or reject non-essential cookies at any time via our cookie banner, which appears when you first visit our website and remains accessible in the footer.

Data collected through analytics tools (e.g. IP addresses, site interactions) may be retained by our analytics providers for a maximum of 14 months as allowed by law.

See our full Cookie Declaration at: https://www.blueyse.agency/cookie-policy

Our cookie practices are also in accordance with the Dutch Telecommunications Act (Telecommunicatiewet), which requires prior consent for non-essential cookies.

7. Embedded Content and Third Parties

Our website may include embedded content (e.g., YouTube, LinkedIn). These third-party sites may collect data, use cookies, and track your interaction. We may also share your data with trusted third-party processors. See table below:

Third-Party Processors:

8. International Data Transfers

Some of our service providers, such as Automattic (Gravatar, USA) and Google LLC (Analytics, USA), may process data in the United States. These transfers are safeguarded through Standard Contractual Clauses approved by the European Commission.

9. How Long We Retain Your Data

• Comments and metadata – indefinitely (to facilitate follow-up threads)
• Contact form data – up to 2 years unless legal retention is required
• Cookies – typically from 1 day to 1 year
• User accounts (if any) – until deleted

Residual aggregated and anonymised data may be kept longer for analysis as permitted by law.

10. Your Rights

You have the right to:

• Access the data we hold about you
• Rectify or erase personal data
• Restrict or object to data processing
• Withdraw consent at any time
• Request data portability
• Lodge a complaint with a supervisory authority

We aim to respond to all requests within one month. To exercise your rights, contact us at erika@blueyse.nl. You may also file a complaint with the Autoriteit Persoonsgegevens: https://autoriteitpersoonsgegevens.nl/en

11. Security of Your Information

We use appropriate technical and organisational measures to protect your personal data. However, no method of transmission over the internet is 100% secure. You share information with us at your own risk.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be effective immediately after posting, and continued use of the website means you accept the changes.

13. Contact & Complaints

For questions or complaints related to your personal data, contact our Privacy Officer:
Erika Harriford-McLaren
Blueyse B.V., Utrechtseweg 15, 3811 NA Amersfoort
Email: erika@blueyse.nl