Flevoland maakt toekomst
Challenge
Over the past year, the province of Flevoland has undergone a positioning process, which has resulted in a guiding principle. This was the starting point from which entrepreneurs in the Netherlands should consider Flevoland as an alternative location. This multi-year campaign will raise Flevoland’s profile.
solution
To make the underlying idea visible to entrepreneurs in the Netherlands, with a specific focus on certain regions, we developed a multimedia campaign that is visible on social media, through social advertising, publishers and in the offline world. The campaign consists of 12 entrepreneur stories, which are advertised as videos on various DPG media. In addition to the campaigns, participating entrepreneurs and stakeholders are actively approached to take part in the campaign.
Website: www.inflevoland.nl/toekomstmakers
Youtube: video reeks
