ftrprf
about
ftrprf briefed us to produce illustrations according to their creative direction for their social media channels to promote their Impact Special articles, which ran in conjunction with a newspaper print campaign.
Inspired by artists like Hannah Hoch and John Stezaker, the aim was to create something visually captivating that also aligned with ftrprf’s brand philosophy. This is a blend of modern sustainability mixed with playfulness.
Solution
Every visual was a piece of art telling the story of the article. While posting and promoting the social media messages on LinkedIn and Instagram, we kept A/B testing to optimize and reach the desired result to inspire and offer a new perspective to people and organizations globally.
