CHALLENGE
DialoogHuys is a boutique events and consultancy firm that brings board and C-level executives from across Europe together for networking and new business opportunities. By facilitating open dialogue, knowledge exchange, and cooperation, they help organizations innovate, drive progress, and initiate disruptive change. They came to us looking to develop their brand, something their CEO, Frank Louwers, called “the next step in the development of Dialooghuys”.
Solution
We wanted the brand to capture the atmosphere DialoogHuys strives to create. One of warmth, acceptance, freedom of thought, and sharing. Warm, calming colours make the brand accessible and alluring, and the myriad of forms create loose structures, representive out-of-the-box thinking. This is supported by illustrations that depict connections and seemingly random objects, or thought-starters, as we like to think of them.
