About - Blueyse

Our name Blueyse is inspired by the Blue Ocean strategy. We strive to disrupt and realize change for the better in innovative, inclusive ways. “yse” is from analyze. Our initiatives, strategies, and campaigns are data informed.

About
Blueyse

Business as a force to change lives and realize dreams

Blueyse was founded in 2019 by Julie Hemels-Hoff on the belief that companies are essential players when it comes to realizing dreams and positive societal change. Companies don’t operate in isolation. They shape the lives of employees, customers, and entire communities, often on a global scale.

The question isn’t whether your brand matters. It’s whether it represents the people it serves. We help purpose-driven companies build brand narratives, inclusive communications strategies, and community-centered storytelling that reflect who they serve, not just what they sell.

Who

We’re a mission-driven team based in Amersfoort, working both in the office and remotely. Our strength comes from our differences: varied backgrounds, diverse expertise, and a shared commitment to doing what we say we’ll do. This diversity strengthens every brand strategy, campaign and communication we build.

We also partner with a network of specialists who bring skills and expertise tailored to a client’s specific needs. When we tackle societal topics, we intentionally build teams that understand those realities firsthand. We ensure the communities represented in the work are also represented in the people shaping it. It’s what sets our work apart from other agencies.

About
the founder

Julie Hemels-Hoff, a young, queer woman entrepreneur, is the visionary founder and CEO of Blueyse, an strategic creative agency. With a drive for breaking barriers and promoting diversity, equity, and inclusion, Julie is determined to revolutionize the creative industry.

Hailing from the Netherlands, Julie took the reins of her father’s business three years ago and transformed it into a powerful force for positive change. Today, Blueyse is making significant strides in empowering companies and organizations worldwide to embrace inclusion and amplify their impact on global and local communities.