Pull the card
Are you pulling the discrimination card?
We’re flipping the script on that tired phrase.
Now, you can pull the card on someone. Because discrimination isn’t a joke. It’s a real, daily experience for many.
Introducing the Discrimination Card. A powerful tool to call out offensive comments and behaviors. It includes a gentle nudge towards understanding and personal growth.
Ever been told that you’re being too sensitive about a comment, joke, or certain situation? Have others jokingly used the expression that you’re ‘pulling the discrimination card’? Well, now you have one!
Get the card
Download the Discrimination Card or save it to your Google or Apple wallet to always have it with you. Besides the online version, you can also order the physical card.
We do not make a profit from card orders. We will be in touch to discuss how we can deliver the physical card the most efficiently.
why is this important?
Globally, in 70% of countries discrimination has worsened over the past year.
This decline affects us all, and everyone has a part to play in creating a more inclusive world. Every action, big or small, can make a difference.
A start can be to address discriminatory comments, remarks, or jokes in our everyday interactions. Even seemingly ‘small’ stereotypes can have a significant impact on individuals and entire communities.
Confront your colleagues, friends, and family members when they engage in stereotyping or prejudice. Now, you can use the Discrimination Card. This tool includes sources and personal stories that can challenge people’s discriminating perceptions.
The Discrimination Card is not about labeling people as ‘bad.’ Everyone has their own beliefs and biases. Instead, use it as a tool to spark conversations and raise awareness about the impact of discrimination.
Addressing discrimination
Addressing discriminatory behavior is also important for promoting human rights and equality. Everyone has the right to be treated with dignity and respect, regardless of their race, ethnicity, gender, sexual orientation, religion, or other characteristics. When we address discriminatory behavior, we are upholding these fundamental rights.
Research has shown that the way bystanders respond to discrimination is significant. Doing nothing can even lead to more discrimination.
Bystanders who intervene can teach the discriminator a lesson. Feelings of guilt can motivate them to change their behavior. While not everyone will feel guilty, many will. By questioning their actions, we can create lasting change.
JOIN THE CAMPAIGN!
When do you pull the card? Share your story, use our filter, and pull the discrimination card. We have defined some helpful guidelines to share your story:
- Add the filter with the discrimination card to your picture. Or download the online Discrimination Card.
- Share your story on social media of when you would pull the card. Start with “I #PullTheCard when…”
- Include the hashtag #PullTheCard
When sharing, stay respectful and mindful of people’s privacy. Please do not include anyone’s name, title, or company.
Speaking up can empower individuals and promote awareness of discriminatory behaviors. Tag us @Blueyse on LinkedIn or @Blueyse_Official on Instagram and TikTok. We would love to amplify your story.
Initiator
Blueyse is a leading agency driving positive societal change. We believe that organizations have a crucial role in realizing this change. We empower organizations to become truly inclusive.
Through our innovative education programs, innovative internal communications strategies, and impactful marketing campaigns, we help organizations to thrive and achieve long-term growth, sustainably.
Let's realize change
Are you ready to take action and start the dialogue on inclusion in your company? Please feel free to reach out via the form below or email info@blueyse.nl.